LUMBERTON, NJ, September 2012 – BLANCO, German innovator of finely-crafted sinks and faucets, debuts educational how-to videos on www.blancoamerica.com. The videos offer step-by-step tutorials designed to answer the most frequently asked questions about sinks and faucets including: 1) How-to clean a SILGRANIT® II sink 2) How-to change a ceramic faucet disk cartridge and 3) How-to select a stainless steel sink.
BLANCO’s short how-to videos offer expert tips and advice from purchasing a sink or faucet to maintaining one for the long term. BLANCO plans to continuously update this online channel with new videos ongoing (on topics such as how to buy a faucet or how to green your kitchen).
“The how-to videos are an extension of BLANCO’s exceptional customer service heritage,” states Christy Emens, Marketing Communications Manager for BLANCO. “We constantly look for ways to improve the experience of our customers. And these learning tools are designed to give homeowners more knowledge about purchasing a BLANCO product as well as to answer basic questions that often come after product purchase. The best part is that these answers are available 24/7.”
To view the new BLANCO how-to videos visit: www.blancoamerica.com.
For three generations, BLANCO has quietly and passionately elevated the standards for luxury sinks, faucets and decorative accessories. Proud of its European heritage and award-winning German engineering, BLANCO is steadfastly committed to their tradition of high quality, innovative design and unsurpassed service since 1925. Today, BLANCO is the only supplier in the world to produce its own sinks from start to finish in three materials. Dedicated to quality without compromise, every sink is closely inspected many times before it receives the BLANCO name.
A remarkable history of firsts emphasizes BLANCO’s zeal for innovation including the first stainless steel sink to achieve a 10mm radius –STEELART® – the first to market colored hard composite sinks – and BLANCO’s pioneering MicroEdge™ technology with its virtual flushmount edge.
BLANCO has a long tradition of environmental stewardship and their production facilities operate to strict DIN EN ISO 14001 environmental performance standards.
BLANCO is the brand of choice in the luxury sink and faucet category for its unparalleled quality and an inspirational breadth of design possibilities. From the precision craftsmanship and artistic creativity of its STEELART brand to the stunning durability of its ground breaking SILGRANIT® collection, BLANCO has proven that the sink is far more than a mere functional element in the kitchen.
Since 1994, BLANCO has been a member of the Caux Round Table (CRT), an international network of principled business leaders and companies working to promote a moral capitalism.