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Archive of Press Releases

07/29/2011

BLANCO SILGRANIT® II Color App debuts on iTunes and Android Market providing designers and consumers the ultimate in sink and countertop collaboration
LUMBERTON, NJ, July 2011 – BLANCO, color innovator and manufacturer of German engineered sinks and faucets, launches a new Color App for iPhone, iPad and Android that helps designers and homeowners match on trend BLANCO SILGRANIT II kitchen sinks with popular countertops. The intuitive dashboard makes it fun and easy to find the perfect sink and counter combination with a selection of 63 different BLANCO SILGRANIT II color sinks and 26 popular counterstones including manmade, CaesarStone and Zodiaq designs. Users may enhance the collection by taking a photo of any counter and adding it to the App. The selected sink and counter combinations appear together as they would in a real kitchen and may be saved to a Favorites Folder to share or come back to later. The free BLANCO SILGRANIT II Color App is available for download on iTunes (iPad), iTunes (iPhone) and Android Market.

“The BLANCO SILGRANIT II Color App is really a passkey to creating exciting sink and countertop combinations in just seconds,” states Tim Maicher, Director of Marketing for BLANCO. “Nowhere else can you imagine your sink and faucet design and actually see it. This is an indispensible, free tool for design professionals and tech savvy homeowners craving inspirational kitchen ideas,” continues Maicher. For more mobile kitchen design ideas, homeowners and designers should also look for BLANCO/House Beautiful’s 500+ Favorite Paint Colors available on iTunes (iPad). “Homeowners and designers are so often asked to make important color decisions when outside the home. These unique BLANCO Apps help put the pieces together – especially when you can immediately take a photograph of a sample and coordinate it with other elements right on your phone or tablet device,” concludes Maicher.

 

BLANCO SILGRANIT II Color App Details:

-          Easy and intuitive iPhone/iPad/Android App lets user mix and match BLANCO SILGRANIT II color sinks with countertops to find the perfect match
-          9 different styles of SILGRANIT II sinks in 7 different color variations
-          26 colorful countertop choices
-          Ability to search by sink or counter to start
-          Ability to photograph a counter and add it to the App (for devices with cameras)
-          Users can store designs in a Favorites folder to share or save for later
-          The Store Locator function allows users to locate where to purchase a BLANCO sink by simply entering their home zip code and connecting with a retail outlet where BLANCO products are available
-          Users may also connect with www.blancoamerica.com to learn more about their selected sink options
-     Available free on iTunes (iPhone), iTunes (iPad) or Android Market
 
 
About BLANCO
For three generations, BLANCO has quietly and passionately elevated the standards for luxury sinks, faucets and decorative accessories. Proud of its European heritage and award-winning German engineering, BLANCO is steadfastly committed to their tradition of high quality, innovative design and unsurpassed service since 1925. Today, BLANCO is the only supplier in the world to produce its own sinks from start to finish in three materials. Dedicated to quality without compromise, every sink is closely inspected many times before it receives the BLANCO name.
 
A remarkable history of firsts emphasizes BLANCO’s zeal for innovation including the first stainless steel sink to achieve a 10mm radius –STEELART® – the first to market colored hard composite sinks – and BLANCO’s pioneering MicroEdge™ technology with its virtual flushmount edge.
 
BLANCO has a long tradition of environmental stewardship and their production facilities operate to strict DIN EN ISO 14001 environmental performance standards.
 
BLANCO is the brand of choice in the luxury sink and faucet category for its unparalleled quality and an inspirational breadth of design possibilities. From the precision craftsmanship and artistic creativity of its STEELART brand to the stunning durability of its ground breaking SILGRANIT® collection, BLANCO has proven that the sink is far more than a mere functional element in the kitchen.
 
Since 1994, BLANCO has been a member of the Caux Round Table (CRT), an international network of principled business leaders and companies working to promote a moral capitalism.

Contact for Public Relations

Frank Advertising
Lori Dolnick
p. 609.490.0999 x22

ldolnick@frankadvertisingus.com
www.frankadvertisingus.com