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Archive of Press Releases

07/29/2011

Valuable research insights and little known facts offered to optimize design, functionality and enjoyment in the kitchen – especially for multi-generational and aging-in-place households BLANCO collaborates with Hanley Wood University to launch “The Kitchen Sink Rethink” an AIA approved CEU course
LUMBERTON, NJ July 2011 – BLANCO, German manufacturer of finely crafted sinks and faucets teams up with Hanley Wood University to launch a new CEU class that uncovers common myths, mistakes and misperceptions in residential kitchen design. New research on designing a kitchen for children, multi-generational households and aging-in-place is presented along with interesting tips and photographic ideas. While the primary focus is the sink and faucet – the course will also cover cabinetry, flooring, counters, lighting and room layout. The fast-paced 35 minute, AIA approved CEU class is free, and will be available to interested consumers and design professionals online at http://www.hanleywooduniversity.com.

“We are delighted to inspire architects, designers and consumers,” states Tim Maicher, BLANCO’s Director of Marketing. “Our goal is to assist them in creating functional and user-friendly kitchens for the entire family with BLANCO’s free CEU course.”

 

“The Kitchen Sink Re-Think” continuing education class will define ways to intelligently design kitchens focusing on the three major work zones including cooking, food preparation and cleanup (other zones are discussed including snacking, eating and baking). The course will also show the benefits as well as challenges that come with every type of kitchen layout and how to work creative solutions into kitchen design for both children and mature adults.

 

“Our research shows that the most frequently used appliance in the entire house is the kitchen sink and faucet,” informs Maicher. “We hope to enlighten designers and consumers on how to fully leverage this important feature for maximum enjoyment and satisfaction. Our informative CEU class, filled with ideas, photography, trends and inspiration, is perfect for anyone involved in a kitchen project.”

 

Registration is free and open to design professionals and consumers at http://www.hanleywooduniversity.com. The class is one credit for members of the AIA.

 

About BLANCO

For three generations, BLANCO has quietly and passionately elevated the standards for luxury sinks, faucets and decorative accessories. Proud of its European heritage and award-winning German engineering, BLANCO is steadfastly committed to their tradition of high quality, innovative design and unsurpassed service since 1925. Today, BLANCO is the only supplier in the world to produce its own sinks from start to finish in three materials. Dedicated to quality without compromise, every sink is closely inspected many times before it receives the BLANCO name.

 

A remarkable history of firsts emphasizes BLANCO’s zeal for innovation including the first stainless steel sink to achieve a 10mm radius –STEELART® – the first to market colored hard composite sinks – and BLANCO’s pioneering MicroEdge™ technology with its virtual flushmount edge.

 

BLANCO has a long tradition of environmental stewardship and their production facilities operate to strict DIN EN ISO 14001 environmental performance standards.

 

BLANCO is the brand of choice in the luxury sink and faucet category for its unparalleled quality and an inspirational breadth of design possibilities. From the precision craftsmanship and artistic creativity of its STEELART brand to the stunning durability of its ground breaking SILGRANIT® collection, BLANCO has proven that the sink is far more than a mere functional element in the kitchen.

 

Since 1994, BLANCO has been a member of the Caux Round Table (CRT), an international network of principled business leaders and companies working to promote a moral capitalism.


Contact for Public Relations

Frank Advertising
Lori Dolnick
p. 609.490.0999 x22

ldolnick@frankadvertisingus.com
www.frankadvertisingus.com