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Archive of Press Releases

07/20/2011

BLANCO and House Beautiful launch new iPad App: 500+ Favorite Paint Colors
LUMBERTON, NJ June 2011 — The search for the perfect paint color ends now with BLANCO and House Beautiful’s 500+ Favorite Paint Colors App for iPad, available now in the iTunes App Store. BLANCO and House Beautiful, the go-to color authorities, bring the best of their color expertise together with this app. BLANCO is the exclusive sponsor of the new app, which is the ideal resource for finding the perfect color for every room in the house.

Inside the app, BLANCO reveals the secrets behind coordinating countertops with beautiful sinks in a variety of colors and styles. Inspirational kitchen photography ignites ideas for design, color and more.

 

Find favorite colors in a variety of ways by searching specific paint shades, viewing “Editors’ Picks” for a curated collection from the editors – or, by clicking on the “Color Personality” tool to find the hue that fits you best. App users can save their favorites in “My Paint Box,” where up to four colors can be compared side-by-side. Paint colors can also be viewed in full screen – a digital version of a paint swatch so users can hold it up and see how it looks before committing to painting the entire wall.

 

“BLANCO’s intelligent and thoughtful collection of SILGRANIT® II sinks has established us as the market leader in color,” states Tim Maicher, Director of Marketing for BLANCO. “In partnering with the experts at House Beautiful, this new app allows our customers, consumers and designers to expand their palette and inspire their imagination.”

 

House Beautiful’s 500+ Favorite Paint Colors App is available for $4.99 from the iTunes App Store on iPad or at www.itunes.com/appstore.

 

About BLANCO

For three generations, BLANCO has quietly and passionately elevated the standards for luxury sinks, faucets and decorative accessories. Proud of its European heritage and award-winning German engineering, BLANCO is steadfastly committed to their tradition of high quality, innovative design and unsurpassed service since 1925. Today, BLANCO is the only supplier in the world to produce its own sinks from start to finish in three materials. Dedicated to quality without compromise, every sink is closely inspected many times before it receives the BLANCO name.
 
A remarkable history of firsts emphasizes BLANCO’s zeal for innovation including the first stainless steel sink to achieve a 10mm radius –STEELART® – the first to market colored hard composite sinks – and BLANCO’s pioneering MicroEdge™ technology with its virtual flushmount edge.
 
BLANCO has a long tradition of environmental stewardship and their production facilities operate to strict DIN EN ISO 14001 environmental performance standards.
 
BLANCO is the brand of choice in the luxury sink and faucet category for its unparalleled quality and an inspirational breadth of design possibilities. From the precision craftsmanship and artistic creativity of its STEELART brand to the stunning durability of its ground breaking SILGRANIT® collection, BLANCO has proven that the sink is far more than a mere functional element in the kitchen.
 
Since 1994, BLANCO has been a member of the Caux Round Table (CRT), an international network of principled business leaders and companies working to promote a moral capitalism.
 
For more information, visitwww.blancoamerica.com.
 
For photography, interviews or questions, please call Lori Dolnick at 609-490-0999 x22 or ldolnick@frankadvertisingus.com.
 
About House Beautiful
House Beautiful (www.housebeautiful.com) is a leading authority on American home design and decoration, reaching more than seven million readers every month. Founded in 1896, House Beautiful is the oldest continuously published shelter magazine in the United States. Readers can also interact with the brand on the digital front, with House Beautiful mobile (m.housebeautiful.com).

Contact for Public Relations

Frank Advertising
Lori Dolnick
p. 609.490.0999 x22

ldolnick@frankadvertisingus.com
www.frankadvertisingus.com