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Archive of Press Releases

03/16/2011

BLANCO introduces the 1-3/4 PERFORMA SILGRANIT II® sink with a functionally stylish low divide in seven trend-provoking colors, including the new warm-gray Truffle.
LUMBERTON, NJ, January 2011 – BLANCO, German innovator of finely-crafted sinks and faucets, announces the addition of a new 1-3/4 PERFORMA SILGRANIT II sink design with an aesthetically pleasing low divide that accommodates large pot handles and other oversized items. Available in seven colors, the new models expand this fashion-forward collection that now includes 48 stainless steel and SILGRANIT II sinks. PERFORMA’s elegant curves and fluid shape validates the current design trend that sinks should be noticed as a beautiful, not just functional, element of kitchen design.

The new low divide was developed in collaboration with BLANCO’s Design Council, a group of elite kitchen design professionals and bloggers. “Lower dividers allow long-handled pots to sit easily in the basin, explains Leslie Clagett, BLANCO Design Council member and editor of KBCULTURE. “From a strictly aesthetic point of view, the top of a tall divider is not a pretty sight, somehow it seems old fashioned.” PERFORMA’s low divide blends the extra functionality of a double sink with the utility of a super single to manage large items while keeping cleaning and prep areas separate.

 
PERFORMA’s features include:
-          SILGRANIT II sinks are scratch, stain, acid and heat resistant; easy to clean and non-fading. These ultra-durable sinks come in 7 colors including Anthracite, Biscotti, Biscuit, Café Brown, Metallic Gray, Truffle and White.
-          Offer the industry’s first reversible SILGRANIT II shape.
-          The divider height is 6” from the bottom of the deep 10” bowls.
-          Sized for popular 36” cabinet installations
-          Its curved shape mirrors BLANCO’s popular CASCADE design.
-          Retail Price: $695
 


About BLANCO
For three generations, BLANCO has quietly and passionately elevated the standards for luxury sinks, faucets and decorative accessories. Proud of its European heritage and award-winning German engineering, BLANCO is steadfastly committed to their tradition of high quality, innovative design and unsurpassed service since 1925. Today, BLANCO is the only supplier in the world to produce its own sinks from start to finish in three materials. Dedicated to quality without compromise, every sink is closely inspected many times before it receives the BLANCO name.
A remarkable history of firsts emphasizes BLANCO’s zeal for innovation including the first stainless steel sink to achieve a 10mm radius –STEELART® – the first to market colored hard composite sinks – and BLANCO’s pioneering MicroEdge™ technology with its virtual flushmount edge.
 
BLANCO has a long tradition of environmental stewardship and their production facilities operate to strict DIN EN ISO 14001 environmental performance standards.
 
BLANCO is the brand of choice in the luxury sink and faucet category for its unparalleled quality and an inspirational breadth of design possibilities. From the precision craftsmanship and artistic creativity of its STEELART brand to the stunning durability of its ground breaking SILGRANIT® collection, BLANCO has proven that the sink is far more than a mere functional element in the kitchen.
 
Since 1994, BLANCO has been a member of the Caux Round Table (CRT), an international network of principled business leaders and companies working to promote a moral capitalism.
 
For more information, visit www.blancoamerica.com.
 
For photography, interviews or questions, please call Lori Dolnick at 609-490-0999 x22 or ldolnick@frankadvertisingus.com.
 
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Performa Medium 1-3/4 in Truffle

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Contact for Public Relations

Frank Advertising
Lori Dolnick
p. 609.490.0999 x22

ldolnick@frankadvertisingus.com
www.frankadvertisingus.com