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Archive of Press Releases

02/16/2011

Bringing the ultimate fashion forward and luxurious color of Truffle off the runway and into the kitchen BLANCO introduces the SILGRANIT II® Truffle sink collection
LUMBERTON, NJ, January 2011 – BLANCO, the German manufacturer of finely crafted sinks and faucets, unveils the exciting new Truffle SILGRANIT II sink collection. Expanding the popular line of beautifully durable sinks into a series of seven trend-provoking colors.

Sexy, stylish and deliciously rich, the Truffle SILGRANIT II is synonymous with all things luxurious and fashionable.

 
“Truffle shows our true color competency as BLANCO takes the lead in bringing this timeless color into the kitchen,” states Tim Maicher, Director of Marketing for BLANCO. “Color is innovation. And BLANCO is the color innovator.”
 
“Truffle represents fashion, luxury and sophistication in many forms. Whether it be fine chocolates, couture handbags, a designer dress or a NY Fashion Week runway show – the color breeds desire and is timeless,” Maicher adds.
 
The BLANCO SILGRANIT II Truffle sink collection will launch April 1, 2011. Truffle will be available in 21 sinks, in four stunning styles including DIAMOND™, PERFORMA, PRECIS™ and RONDO™. Prices range from $384 to $1,445.
 
SILGRANIT II Plus Points
 
SILGRANIT II sinks are scratch, stain, acid and heat resistant; easy to clean and non-fading. These ultra-durable sinks come in 22 shapes and in 7 colors from cool to warm, boasting versatility and design.
 
SILGRANIT II sinks are made of a patented formula of 80 percent granite and 20 percent acrylic resin, making the sink stronger and more water repellent than granite alone. And it’s the only sink that has the strength of stone, yet the smoothness of Kashmir silk.
 
SILGRANIT II is extremely hygienic and safe for preparing food and no matter how much wear and tear you put into the sink, it comes up looking fresh every time. That’s the magic of BLANCO SILGRANIT II.
 
About BLANCO
For three generations, BLANCO has quietly and passionately elevated the standards for luxury sinks, faucets and decorative accessories. Proud of its European heritage and award-winning German engineering, BLANCO is steadfastly committed to their tradition of high quality, innovative design and unsurpassed service since 1925. Today, BLANCO is the only supplier in the world to produce its own sinks from start to finish in three materials. Dedicated to quality without compromise, every sink is closely inspected many times before it receives the BLANCO name.
A remarkable history of firsts emphasizes BLANCO’s zeal for innovation including the first stainless steel sink to achieve a 10mm radius –STEELART® – the first to market colored hard composite sinks – and BLANCO’s pioneering MicroEdge™ technology with its virtual flushmount edge.
 
BLANCO has a long tradition of environmental stewardship and their production facilities operate to strict DIN EN ISO 14001 environmental performance standards.
 
BLANCO is the brand of choice in the luxury sink and faucet category for its unparalleled quality and an inspirational breadth of design possibilities. From the precision craftsmanship and artistic creativity of its STEELART brand to the stunning durability of its ground breaking SILGRANIT collection, BLANCO has proven that the sink is far more than a mere functional element in the kitchen.
 
Since 1994, BLANCO has been a member of the Caux Round Table (CRT), an international network of principled business leaders and companies working to promote a moral capitalism.
 
For more information, visit www.blancoamerica.com.
 

For photography, interviews or questions, please call Lori Dolnick at 609-490-0999 x22 or ldolnick@frankadvertisingus.com.


Contact for Public Relations

Frank Advertising
Lori Dolnick
p. 609.490.0999 x22

ldolnick@frankadvertisingus.com
www.frankadvertisingus.com