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Archive of Press Releases

04/06/2010

ARCON redefines the timeless arc, offering a sophisticated execution that balances curves and seamless lines with uncompromised precision. BLANCO STEELART® introduces ARCON™
LUMBERTON, NJ, May 2009 – BLANCO, innovator of quality engineered stainless steel since 1925, introduces the new ARCON sink to its STEELART brand collection. The flowing arc is a timeless style that balances strong design lines with a soft, sophisticated touch. ARCON draws the eye with a magnetic attraction of opposites – a zero radius edge against a smooth, seamless curve. Pleasing to behold, ARCON offers designers the flexibility to echo, to integrate and to soothe within any décor.

“Throughout history, the arc emerges as a symbol of spirit, pride and of great technological accomplishment,” states Tim Maicher, Director of Marketing for BLANCO. “ARCON is our newest addition to the STEELART portfolio, and it represents the superior craftsmanship and uncompromised quality that only BLANCO STEELART can deliver. It takes over 30 artisans to transform a single sheet of premium steel into one seamless, polished ARCON sink.”

ARCON is available in six designer-friendly models that includes a super single, 1-3/4 bowl and double bowl that will fit both custom and standard cabinet sizes. The retail price for an ARCON sink starts at $1,275 to $2,168.

 


About BLANCO

For three generations, BLANCO has quietly and passionately elevated the standards for luxury sinks, faucets and decorative accessories. Proud of its European heritage and award-winning German engineering, BLANCO is steadfastly committed to their tradition of high quality, innovative design and unsurpassed service since 1925. Today, BLANCO is the only supplier in the world to produce its own sinks from start to finish in three materials. Dedicated to quality without compromise, every sink is closely inspected many times before it receives the BLANCO name.

A remarkable history of firsts emphasizes BLANCO’s zeal for innovation including the first stainless steel sink to achieve a 10mm radius –STEELART® – the first to market colored hard composite sinks – and BLANCO’s pioneering MicroEdge™ technology with its virtual flushmount edge.
 
BLANCO has a long tradition of environmental stewardship and their production facilities operate to strict DIN EN ISO 14001 environmental performance standards.
 
BLANCO is the brand of choice in the luxury sink and faucet category for its unparalleled quality and an inspirational breadth of design possibilities. From the precision craftsmanship and artistic creativity of its STEELART brand to the stunning durability of its ground breaking SILGRANIT® collection, BLANCO has proven that the sink is far more than a mere functional element in the kitchen.
 
Since 1994, BLANCO has been a member of the Caux Round Table (CRT), an international network of principled business leaders and companies working to promote a moral capitalism.


Photography: BLANCO

Photography: BLANCO

Photography: BLANCO

Contact for Public Relations

Frank Advertising
Lori Dolnick
p. 609.490.0999 x22

ldolnick@frankadvertisingus.com
www.frankadvertisingus.com