STELLAR series, with six new sinks, meets today’s need for value - but with a branded, high-quality design product.
BLANCO introduces STELLAR with new Refined Brushed Finish.
LUMBERTON, NJ, May 2009 – BLANCO, innovator of quality engineered stainless steel since 1925, announces the introduction of STELLAR – a classically styled series of six undermount sinks with a new Refined Brushed Finish. STELLAR offers exceptional value to consumers – a trusted brand with a European heritage for beautiful design and exacting high-quality standards for durability – all at an attainable price point. For the trade, STELLAR represents an opportunity to profitably sell a mid-priced product with confidence that the quality, design and durability will result in high customer satisfaction.
“For more than 80 years, BLANCO has been creating high-quality sinks and faucets,” states Christy Emens, Marketing Communications Manager for BLANCO. “With our newest line, STELLAR, we’re able to share our passion for classic styling and fine craftsmanship at an attainable price.”
Beyond its value price – here are four distinct BLANCO STELLAR advantages:
- A compact collection of six proven shapes for the American home — each designed to fit most popular shapes and sizes for a variety of applications and standard cabinets, including a 1-3/4 bowl.
- BLANCO’s new Refined Brushed Finish is beautifully superior to the standard market finishes. Its innovative brushed stainless steel surface makes cleaning up a snap.
- Exceptional 18-gauge high-quality stainless steel – a BLANCO legacy.
- Exclusively designed accessories. From cutting boards to colanders – accessories are a perfect “add-on” product that offers consumers both convenience and added counter space.
For three generations, BLANCO has quietly and passionately elevated the standards for luxury sinks, faucets and decorative accessories. Proud of its European heritage and award-winning German engineering, BLANCO is steadfastly committed to their tradition of high quality, innovative design and unsurpassed service since 1925. Today, BLANCO is the only supplier in the world to produce its own sinks from start to finish in three materials. Dedicated to quality without compromise, every sink is closely inspected many times before it receives the BLANCO name.
A remarkable history of firsts emphasizes BLANCO’s zeal for innovation including the first stainless steel sink to achieve a 10mm radius –STEELART® – the first to market colored hard composite sinks – and BLANCO’s pioneering MicroEdge™ technology with its virtual flushmount edge.
BLANCO has a long tradition of environmental stewardship and their production facilities operate to strict DIN EN ISO 14001 environmental performance standards.
BLANCO is the brand of choice in the luxury sink and faucet category for its unparalleled quality and an inspirational breadth of design possibilities. From the precision craftsmanship and artistic creativity of its STEELART brand to the stunning durability of its ground breaking SILGRANIT® collection, BLANCO has proven that the sink is far more than a mere functional element in the kitchen.
Since 1994, BLANCO has been a member of the Caux Round Table (CRT), an international network of principled business leaders and companies working to promote a moral capitalism.
Contact for Public Relations
p. 609.490.0999 x22