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Archive of Press Releases

04/06/2010

BLANCO’s new water-saving HYDRA™ faucet is designed to conserve 30% of water usage over conventional faucets
LUMBERTON, NJ, April 2010 – BLANCO, German manufacturer of finely-crafted sinks and faucets, introduces the new water-saving HYDRA – which conserves 30% more water than conventional faucets. HYDRA offers an optimal mix of high performance and water-savings, delivering a constant flow rate at 1.5 GPM. Elegant, yet inviting, this exclusive European design features a high-arc spout, decorative loop handle and flexible pull-out spray. HYDRA is also AB1953 Lead Free.

“BLANCO’s efforts for the protection of the environment go far beyond developing innovative products like our new HYDRA faucet,” says Tim Maicher, Director of Marketing for BLANCO. “We believe that our overall focus must be sustainable and intensive beyond any legally required standard. To achieve this goal, we use the latest energy-saving exhaust air technology, returning heat energy back to the production process. Water consumption in our overall process was reduced 50% by installing water-cooling technology, and we continue to reduce production scrap by  using the highest quality raw materials, computer-controlled mixing machines, optimized processes and production facilities. We also do not use CFC- and CHC-chasteners. In addition, we proudly achieved a permanent and significant reduction of oil consumption and CO2 emission in our facilities and we purposefully purchase from ecological evaluated suppliers.”
 
BLANCO’s HYDRA faucet is made from the most durable materials available. Solid brass body construction anchors the finely-tuned inner workings, from the long-lasting ceramic disc cartridge to the flexible and convenient pull-out spray hose. Matching soap/lotion dispensers are offered.

  • Reach 10-1/4", Spout Height 12", Faucet Height 14-3/8"
  • Retails for $450 in polished chrome and $595 in satin nickel

About BLANCO
For three generations, BLANCO has quietly and passionately elevated the standards for luxury sinks, faucets and decorative accessories. Proud of its European heritage and award-winning German engineering, BLANCO is steadfastly committed to their tradition of high quality, innovative design and unsurpassed service since 1925. Today, BLANCO is the only supplier in the world to produce its own sinks from start to finish in three materials. Dedicated to quality without compromise, every sink is closely inspected many times before it receives the BLANCO name.

A remarkable history of firsts emphasizes BLANCO’s zeal for innovation including the first stainless steel sink to achieve a 10mm radius –STEELART® – the first to market colored hard composite sinks – and BLANCO’s pioneering MicroEdge™ technology with its virtual flushmount edge.
 
BLANCO has a long tradition of environmental stewardship and their production facilities operate to strict DIN EN ISO 14001 environmental performance standards.
 
BLANCO is the brand of choice in the luxury sink and faucet category for its unparalleled quality and an inspirational breadth of design possibilities. From the precision craftsmanship and artistic creativity of its STEELART brand to the stunning durability of its ground breaking SILGRANIT® collection, BLANCO has proven that the sink is far more than a mere functional element in the kitchen.
 
Since 1994, BLANCO has been a member of the Caux Round Table (CRT), an international network of principled business leaders and companies working to promote a moral capitalism
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Photography: BLANCO

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Contact for Public Relations

Frank Advertising
Lori Dolnick
p. 609.490.0999 x22

ldolnick@frankadvertisingus.com
www.frankadvertisingus.com